Market Research Future (MRFR) believes that the fruit vinegar market could capture a healthy growth rate between 2020 and 2027, considering the rapid surge in healthy eating habits among consumers worldwide.
Growth Boosters and Deterrents
Fruit vinegar is developed using a variety of fruits like cherry, apple, strawberry, raspberry, and peach. During its production, sugar is transformed into alcohol following the addition of wild yeast. Fruit vinegar primarily acts as a flavoring agent as well as a preservative. The most popular and preferred fruit vinegar among consumers is apple cider vinegar and is extensively used to preserve salad dressings and food, and also have cleaning applications. The significant economic growth across various parts of the world in line with the mounting purchasing capacity of the consumers will ensure that the demand for fruit vinegars continues to mount in the following years.
A host of nutritional benefits including reduced blood cholesterol and lower chances of heart disease has raised the consumption of fruit vinegar among the consumers. The escalating use in the food service sector across major countries also facilitates market growth. the availability of various flavours and the provision of a long shelf life plus the rising preference for ready to eat items can accelerate the demand for fruit vinegars in the years to come. Also, given the hectic lifestyles led by the consumers, the fact that fruit vinegar remains fresh for a long time drives its demand as well.
Cosmetic and personal care industry has emerged as a prominent end-user in the global market. Exhaustive RD activities being conducted by cosmetics and personal care vendors to come up with effective and innovative products containing fruit vinegar market to bolster their profit margins should be favorable for the global industry. Apart from this, supportive government policies in Europe as well as guidelines that encourage the use of natural ingredients in products could create an optimistic outlook for the global manufacturers in the years to come.
Source, form, application, and distribution channel are the key market segments listed in the report.
Fruit vinegar is generally sourced from citrus fruits, berries, pomes, melons, drupes, and tropical fruits. Berries form the highest market share while the fastest growth will be depicted by citrus fruit vinegar in the next couple of years.
Fruit vinegar is available in different forms, namely gel and liquid.
Fruit vinegar’s key applications are in cosmetic personal care beverages, food, and others.
Fruit vinegar is sold via distribution channels that are either store based non-store based.
Geographically, the market for fruit vinegar can be considered for Europe, North America, and Asia Pacific (APAC) and RoW/rest of the world.
Asia Pacific will remain the top contender between 2020 and 2027, as consumers in the region are fast growing aware of the health benefits of fruit vinegar and are including it to their daily diets. Mounting uptake of healthy food habits along with the striking increase in disposable income of the people in the region also adds to the market value. Manufacturers are constantly launching new flavored vinegars, which sparks the interest of a greater number of consumers, leading to higher profit margins and market growth. Apart from this, incredible surge in the number of quick service restaurants, lounges, hotels, fine dining restaurants and cafes seems to be working in favor of the APAC industry. The rapidly growing organized retail sector will also ensure accelerated market expansion in the following years.
The European market stands to profit from the significant consumer spending on health food products, regardless of the prices. The high popularity of social networking sites and the burgeoning middle-class population with rising interest in online shopping can further elevate the market position. Evolving consumer tastes along with the mounting awareness about the health benefits of fruit vinegar also favors the regional market.
Top companies listed in the MRFR study of the fruit vinegar industry include ACETUM SRL (Italy), Fleischmann's Vinegar Company, Inc. (U.S.), Mizkan Group (Japan), Australian Vinegar, Inc. (Australia), Acetificio Marcello De Nigris (U.K.), Vitacost, Inc. (U.S.), Bragg Live Food Products, Inc. (U.S.), to mention a few.
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